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Why A Mobile-friendly Website Is Important For Your Business


Internet consumers are now more than ever using mobile apps to scan items and get their business done. Mobile phones, tablets, laptops, gaming devices, watches, and other electronic devices are used by more than 55% of customers today, and it is extremely important for your company to have a mobile website to keep up with current trends.

In the present situation, a well-designed website is a must for companies of all sizes. A website with sufficient speed and elegant layout, with a high-quality user interface, keeps the viewers and customers in touch. This results in an increase in the lead generation and the credibility of your organization and website and adds to the commitment of your brand.

With an increasing number of mobile users, it is important for businesses to create a mobile-friendly website. The value user experience attracts more users to the website via their smartphones.

With that in mind, read on for more reasons to make your website and its content mobile-friendly.

What Does It Mean When a Website Is Mobile-Friendly?

When we talk about mobile-friendly websites, we mean that the website looks great on any mobile device, like a smartphone or a tablet. Approximately 91 percent of mobile users say access to content is important. That means that many may consider leaving a site if they’re unable to find what they’re looking for. A mobile website should be sized and coded for quick interaction on a mobile screen, i.e.:

  • Reading the text is simple (no squinting)
  • Simple to navigate (buttons and ties are wide enough to be tapped with a finger)
  • It’s fun to look at (the user interface is enjoyable)

Why is the Mobile-friendly website essential to your business?

Only getting a website doesn’t mean it would function well on smartphones and tablets. Although it may take a bit more time to build, the reasons below for making a mobile website make it useful.

Mobile-friendly websites are a must for Google

Google gives preference to internet-friendly websites over those absent from mobile search results. The software update has optimized the way Google displays the outcome of a web search. Mobile-friendly websites rate higher than those not designed for mobile devices.

Adds to your convenience

People everywhere use their smartphones to carry out their everyday activities, from looking for a basic question to booking flights, and much more. The explanation for this is speed and comfort. People now want to connect and quickly get what they’re looking for.

Good user interface!

Nowadays, Internet users are as worried about the user interface as they are about to discover the real details they are searching for. With the reduced screen size of mobile devices, users will often prefer websites that are visually attractive, easily understood sections to websites with poor mobile layouts. Recent studies have found that 52 percent of online users are less likely to do business with a company if they have a bad mobile experience.

Fast loading speed

How quick the loading of pages is a significant criterion! Normal websites that are not optimized for mobile devices will be loaded slowly or not at all. Yet sensitive websites can launch easily as their programming is designed to make the website completely compliant with mobile devices.

This is the Best Approach

Mobile-friendly websites are becoming the best practices of quality. Responsive web design has made mobile optimization simpler and more accessible to everyone, which means users expect the same kind of experience when browsing their smartphones. What’s more, consumers won’t need to check your page by inserting the exact Address, they can do a quick search to locate you easily.

Your industry is going to become new and important

You may be offering your customers some useful and unique services and products on the market, but if the mobile experience of using your website is not user-friendly, it may affect your business and your user base. Having a mobile website is new and legal, it can help you draw more traffic to the website.

Next Steps: Check Your Website, and If It Isn’t Mobile-Friendly, Get a Mobile Website Design

The first thing recommended is to make sure your website is, in fact, mobile-friendly. The second thing suggested is to run a human check. While the website may be technologically great, it may also look terrible to visitors. Grab someone and ask them to browse your website on their mobile phone. If your website is technically sound but can’t be easily navigated, it’s time for a new mobile website design.