Being on social media is one thing & building your social media community is another, whoever is trying to find a good footing on the social media would agree with us.
Social Media is a big platform & you need to really work hard to make a mark here.
Yes, it is going to be uphill walk but hey everything has its tricks.
1. Use Images to Amplify Your Facebook:
Let’s face it. If you’re posting on Facebook and not seeing engagement in the form of likes, shares or comments, you’re wasting your precious time. You need fan engagement if you want to continually be seen in the news feed (which is where all the action is on Facebook!)
One simple way to boost your engagement is to use images to amplify your status update. Here’s what I mean: Search for “blank” images like talking bursts, chalkboards and signs, and then add text to the images, in the form of a question for your followers to answer.
2. Go Deep, Not Broad:
When it comes to social media, businesses should go deep, not broad. It’s better to become a master of one or two channels than flounder in many.
When you look at social media channels, a good model is to break them into social platforms vs. social networking sites.
Social platforms are like soapboxes; they allow you to establish your expertise and credibility, but provide a method for feedback and discussion. Examples include blogging, YouTube, podcasting and SlideShare.
3. Get the Attention of Influencers:
Influencers are important in every industry. They generally have “real” jobs, and are extremely active on social networks, spending their time sharing content and blogging. Getting on their radar is not easy, so to get their attention, you need to give away “content gifts.”
4. Focus on the Platforms Where Your Customers Are:
Social media overwhelm is one of the biggest challenges for small businesses. They think they need to have a presence on every social platform including the latest “shiny object” that comes along. This spreads them too thin and causes wasted time and effort.
The solution is rather simple: if social media makes sense for your business, be where your customers are. Find out where your customers are hanging out online, choose 1 or 2 of those platforms that you enjoy and that align with your business objectives and then focus deeply on those platforms.
There are a number of tactics to help you find where your customers are online such as: ask them (so simple, yet so many business don’t do this), use the search functionality in each of the social channels to see if there are communities talking about your business or topic of interest and use Google Alerts.
5. Choose Your Image Wisely:
It’s been said that an image is worth a thousand words and since the explosive growth of Pinterest, more and more emphasis is being put on images in social media marketing.
Images can help clarify a message and can also quickly grab someone’s attention. Images used in blog posts help the reader to comprehend the content and tend to be more memorable. The images can then be shared across networks like Pinterest, Facebook and Google+ to help promote the content.
However, images are open to interpretation. Before you settle on an image for your blog or social media post, ask yourself “Does this image communicate my message well?”
6. Make Following/Follower Management Part of Your Daily Routine:
Obviously a Facebook page can’t follow fans, but Twitter, Google+, Pinterest and Instagram all give businesses the chance to search for relevant social media users based on their biography or the content they post and follow them.
While there are tools like Tweepi or SocialBro which can help you find and follow relevant users on Twitter, other platforms will require you to do a bit more searching and perusing of profiles to find and follow relevant users.
7. Build Facebook Groups:
As organic reach for the Facebook pages of companies continues to diminish, entrepreneurs, marketers and publishers should instead consider creating and managing Facebook Groups. The advantage is that members can opt in to receive direct notifications about updates.
8. Market across many social platforms:
Convert Facebook fans into Twitter followers and LinkedIn connections into contacts that circle your profile on Google Plus. Then by regularly sharing on every social network, you (and your company) will forever be top of mind among your followers.
9. Write longer posts:
Though Twitter won’t budge on its 140-character limit, Google Plus is a platform that encourages conversation that can begin with a longer post. For example, a July 7 post by Mike Alton, a St. Louis., Mo., consultant received dozens of comments and more than a hundred +1s.
10. Provide a bit of structure:
When requesting replies, nudge your followers into a certain mind-set. An open-ended question without any guidance on your part may result in only a handful of canned replies. By suggesting a certain format for responses, you’ll see how creative the responses from your followers will become, and if you’re lucky, they’ll also be thinking about you and your company.
These tricks will not only help your gain a following but also create a name for your brand. Your business can expand and reach new heights on a global platform. We hope the blog helps your business as that is what it was intended for.
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