In today’s date imagining a day without social media is an absurd idea even though sites like Facebook and Twitter have been around for less than a decade. In the present day, all the professionals use the social media sites to network & to interact with customers. Social media is a way to open up opportunities that would never have existed.
Interestingly, some of the most successful businesses were once small scale or mere start-ups that used technology to gain an edge. Rather than shelling out millions, these companies learnt to generate buzz by creating viral content and encouraged shares and likes. Once a product or service becomes the one everyone is talking about, customers gravitate toward it, eager to learn more.
The ultimate thing about social media marketing is that it can be deployed without spending millions. Yes, that true!! If businesses handle it on their own, it costs nothing apart from the time of the person who does updates on all the social media platforms. But that doesn’t imply that it’s free. The person who manages the social media profiles need to be well versed with it. Also a lot of strategies need to be made & every post before & post publishing is analyzed in order to make it worth. The only down side of social media is that the results aren’t always as immediate and powerful as they would with an expensive ad campaign. Therefore, the professionals must wait patiently as a slow buzz is generated, using analytics and sales numbers to determine whether their efforts are paying off.
As businesses continue to try to redefine themselves in this new technology-driven world, customers are crucial to these changes.
Getting to the know the facts & figures is the most important thing for any business to prosper.
The first step begins with keeping a track of the numbers and using them to drive decisions. For e.g.
- How many customer complaints came through Twitter last month?
- Which posts on Facebook received the most “likes.”
As social media continues to influence everything businesses do, everyone from the CEO to the new summer intern will need to realize the part it plays in day-to-day duties. Those professionals will be forced to keep up or be left behind. But it’s equally important that professionals balance their social media efforts with face-to-face networking and traditional advertising to stay in touch with the customers who aren’t on social media around the clock.
ADVANTAGES OF SOCIAL MEDIA
Social Media & Audience Building:
For business to flourish, the key to success is to know your audience. Social media helps to make this possible and easier to accomplish than before. There are various tools on social media that can help you recognize your current audience & help you to target the future clients.
Effectiveness of Social Media:
There is a feature called Geo-targeting, which is an effective way to send your message out to a specific audience or demographic based on their location. Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience.
To help you understand better, let us cite examples:
Social Media helps you target audience by ‘Location’, ‘Language’, ‘Age’, ‘Gender’, ‘Relationship status’, ‘Interested in’, and ‘Education’ on Facebook and ‘Country(s)’ on Twitter.
Finding New Clients & Expanding the horizons:
Social networks like Twitter allow small businesses to locate their current customers or seek out potential clients.
For example, if you open a new breakfast place in a specific locality, you can create a geo search in Hootsuite to locate anyone tweeting about needing a grilled sandwich within your area. After locating those tweeting about sandwiches, you can start reaching out to them, and invite them to come try a grilled sandwich.
Instant feedback from your customers’ perspective:
Life has become very fast based. When you do something you’d want quick feedback rather than waiting for a week or two. Social media gives instant access to positive or negative feedback, which provides you with valuable insights on the customer perspective. Another way to gain customer perspective with social media is by learning how they use your product; brands often base new products or services on their customers’ original ideas.
Cut Throat Competition:
With social media monitoring you can gain key information on your competitors, lending you a chance to improve your market intelligence. This kind of intel will allow you to make strategic business decisions in order to stay ahead of your competition.
One of the boons of social media for business is using it to increase your website traffic. Not only will social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.
Content is shared Faster:
In the past, marketers faced the challenge of ensuring their content reaches their customers in the shortest possible time. Since the introduction of social media, sharing content got easier and faster. When you use social media for business, specifically for sharing content about your business, all you need to do is simply share it on your brand’s social network accounts. But keep in mind that getting your customers to share your content with their followers means you need to make sure your social media content aligns to your brand and interests your audience.
Increase brand awareness and reach with little to no budget:
Social media for business allows companies to increase brand awareness and reach of their brand at little to no cost. The costs associated with these strategies are a lot higher with traditional advertising methods. Recently, marketing departments across companies started hiring community managers to increase brand awareness and reach through social media. Community managers foster relationships with online audiences in different regions.
We’d like to add that Social Media isn’t as easy to work with. One needs to have exceptional knowledge of analytics & must be able to make strategies to be able to use for your growth.
Social Media is not a choice anymore but a need if you want to widen your business at a fast pace. If you want to give your business the much needed push that can take your to new heights, you must turn to social media and start growing your virtual presence.