With the year 2018 nearing its end, along with its biggest holiday season, it is time to properly wrap it up for the New Year’s Eve and still get all those conversions that you are after. Chances are that your previous experience taught you how to act during this critical period of the year, so you have made a solid effort for the big dates, being Black Friday, Cyber Monday, and of course, Christmas. If you have failed to achieve the desired results during these dates, then you should definitely note down what you did (or did not) do, so that you can do better next year.
desired results during these dates, then you should definitely note down what you did (or did not) do, so that you can do better next year.
However, the holiday season obviously isn’t over yet, so you can still implement some methods and tricks to improve your conversions during for the New Year’s Eve – the finale of the big season. So, pull it together and start working on it right away, so that the end of 2018 and the beginning of 2019 still provide significant results for your eCommerce business.
In this article, we are going to discuss some of the marketing tips that you ought to try out.
Create a sense of urgency
One thing that is certain about the holiday season is that, while it is a load of fun, it is also pretty stressful for people because they have to do a lot of shopping. So, this is the best time to do your best in order to create a sense of urgency. You want to use limited deals and promotions so that your prospective customers rush to buy your products before your stock is empty.
Furthermore, you want to make sure that your website and its landing pages are properly optimized for the holidays. Next, to a festive design, it is also crucial that you adequately place CTAs at locations that will attract attention. Not only that, you want to make sure that you use the right wording that makes people feel like they have to act as soon as possible. Phrases such as “Seize our limited offer now” or “You are nearly out of time!” are some of the great ideas.
Send out useful and relevant emails
You can do a lot with a good email marketing campaign. Send out gift guides in order to help all your customers make the right decisions. There is a variety of ways to make a great gift guide. Don’t put all the attention on your most popular products. Try making a mix of options instead. You can choose to list the products in various ways, such as by price, age, gender, lifestyle, and so on. This way the choice will be a lot more personal and relevant to your customers.
campaign. Send out gift guides in order to help all your customers make the right decisions. There is a variety of ways to make a great gift guide. Don’t put all the attention on your most popular products. Try making a mix of options instead. You can choose to list the products in various ways, such as by price, age, gender, lifestyle, and so on. This way the choice will be a lot more personal and relevant to your customers.
You can also take the personalization up a notch by making use of all the data that you have previously gathered from customer interactions and their internet behaviour when browsing your website. Make sure that you present them with the most relevant products and information so that they can quickly find value and purchase from you instead of your competition.
If you really want to make your holiday marketing strategy successful, you must tap into the offline realm of ideas as well. The fact that people are visual beings is of great importance to you, but not only in terms of designing the perfect web pages for them. There is, of course, a whole world outside where you can make use of various visual assets in order to draw attention to your company, brand, and website.
For example, according to experts at Fence Banner Mesh, building wraps are a great solution because of their amazing exposure. Stick your logo on it, provide some useful info about what you have to offer, and people will look you up. You can also make use of all kinds of billboards, banners, posters, and pretty much anything that will attract the attention of any passer-by. You can also invest in vehicle wraps, and have mobile billboards go all across town, showing off your brand and product to pretty much everyone who passes by and pays attention.
Make your products stand out with a special holiday-themed design
If you haven’t done this yet, you still have the time to improve your products’ packaging by making it appropriate for the holiday season. Every time that you come up with a particular design for a particular product’s package, it is important to be creative and make it as enticing and eye-catching as possible. Only this time, you will focus on implementing the appropriate holiday motifs.
Of course, it goes without saying that other crucial design aspects, such as your logo, need to be present and instantly noticeable as well. All in all, the main idea is to come up with a packaging that will be both attractive and unique, in order to stand out from your competition. Otherwise, your product will just blend with all the others, and all your efforts will be for nought.
The finale of the holiday season is just at the door – it is, of course, New Year’s Eve. So, if you haven’t been successful during the rest of the important dates of this period, there is still time for you to make an effort to boost conversions and achieve something before you start tracking what went wrong and thinking about how you can improve for next year.