Digital marketing trends to follow in 2021
The ongoing situation of covid-19 has changed all the operations of businesses. Due to lock down most of the products and services have moved online and most of the employees are working from home. Months of various customer responses to COVID-19 have given us some insights into the marketing trends that are working during this new normal and what you’ll expect in 2021.
As we all know 2020 was an unpredictable year. That means some trends which were predicted before the pandemic ended and did not come to light and other various changes that were not proposed have to be taken which fully changed the market approach.
There was a sudden change in e-commerce sales as everything went online. People spent most of their time on social media and video conferring and video calls to a boost. This has led to a major shift in the way brands connect with their consumers.
There’s no mistake if we say that we live in a world when marketing technology is changing very fast and it is not easy to understand customer behavior and their interests. Marketers can no longer stick their hands on old ideas to work now since they also have to change their marketing methods with the change of technology.
And as seen, the first quarter of 2021 was even worse. More and more companies will have to move online and employees to keep working remotely. So in these times, digital marketing acts as a lifesaver for businesses to gain new customers, retain current ones and generate revenue.
Here are the top digital marketing trends for 2021:
# Cutting back on social media platforms in 2021
Nowadays various new social media platforms are coming. No one knows which is big and which is going to be another big channel with millions of users.
Creating a fresh profile on every social platform and then constantly publishing valuable content can be very difficult for brands especially for smaller ones. So it is suggested to stop working on all social media platforms, and instead work on some and work harder on them to make brands effective.
Businesses need a mindset change and begin prioritizing their social media. Dedicating more resources to their strategy doesn’t necessarily mean hoarding platforms. It means to figure more efficiently and intelligently on the precise social media channels where their audience is. It’s better to possess a robust presence on 3 or 4 platforms than a weak one altogether.
# Social media shopping in 2021
Normally people used to spend much time on social media but in the past 1 year in lockdown, the numbers have exponentially increased.
This means if your product or service is available on Social media then the chances of your business to make a sale increases by 50%. Brands need their product to be where the users are. Just having a Shopify, Woocommerce online store is not enough anymore.
Creating a store with social media is free and easy. Brands can choose what products they need to showcase, personalize their listings with photos, different colors, and fonts. Facebook Shops even includes the Catalog feature where you’ll group products in several categories making it easier for patrons to browse the shop.
New features even make it possible to showcase products during live streamings for viewers to get directly on Instagram, and for businesses to attach and keep track of their loyalty programs on the app.
# Interactive content
Now more and more users are browsing on the internet every day and so it becomes very important to provide them with a good experience. You want to connect with customers, and the way to do it is with interactive content. It doesn’t just encourage engagement, it offers entertainment.
Some of the most popular interactive content ideas are:
- Interactive videos
- Calculator widgets
# Focus on local SEO
It is very important to have a good ranking of your website in search engines, especially for small businesses. If you are having a store then most of your customers are local and hence local SEO works. You have to make your local SEO strong so that your business appears on “near me” Google searches.
Google constantly updates its local SEO algorithm and you ought to update your local business information also. Tools like Google My Business offer extremely valuable information for patrons, but it’s up to you as an area business owner to stay it up so far for them.
# Video marketing & Webinars
Audiovisual content may be a powerful tool that easily grabs attention and engages viewers. It offers the likelihood to share much content during a short amount of your time employing a very dynamic format.
These inherent qualities of videos make them more relatable for everybody. Most folks like better to watch a brief video than to read long articles or posts. Social media may be a great channel to share video content since all platforms have included features to make and share short videos like stories and reels.
The year 2020 has been a disruptive one in some ways, which has brought us right down to earth and hit us with the truth that we don’t know what’s going to happen.
Brands should focus their efforts on creating customer-centered marketing and content strategies that connect with users. This has been a trend in data communication for a short time now and is the trend that won’t die, especially during uncertain times.
What are your thoughts on digital marketing trends for 2021?