SEO tips for large ecommerce websites
If you have an online ecommerce store, then it is very necessary for you to be easily found by your customers. This can be achieved by ranking top in the search engine results. It would really be a disaster if you are selling products online and not able to reach your targeted audience. In this SEO can help you. SEO will help you rank higher in the search engine results and let your website reach your target audience. Here are some of the SEO tips you can use for your ecommerce in order to gain more visibility.
Ensure your site is on HTTPS
Security first! Although all the website needs security, but switching to HTTPS is most important particularly for ecommerce websites. Since ecommerce websites uses personal details and users trust them for highly sensitive information, so security is most important for them.
After ensuring that your SSL certificate is correctly implemented, always be transparent in communicating your security compliance to users.
Extensive Keyword research
Keyword research is the very first and most critical step for search engine optimization. Absence of quality keyword research is a standout among the most common issues with ecommerce websites that don’t sell. Using company feedback, AdWords Keyword Planner, Google Trends, a list of phrases & keywords commonly used as search terms by normal users was created.
Some of the keywords that can be associated with ecommerce website are:
Search terms related to featured products.
Discounts and special offers.
Seasonal search terms.
General queries related to online shopping.
Work on Website Loading Time
High website loading time is the major issue that Online shopping websites (ecommerce stores) have. This is because they contain heaps of pages. Website speed can be enhanced by diminishing the size of different website components, using the best development methods to fetch information, and deploying faster servers. Most of the organizations fail to work on the website speed factor which affects your SEO ranking as well. A large portion of the associations neglect to take a shot at the site speed factor which influences your SEO positioning also. A site should load in a couple of moments in order to give a better user experience which helps client to be on your website for longer time.
Optimize category pages
Since now your website is more, it’s time to concentrate on advancing and optimizing all category pages. These are the pages on which to target those top-level keywords and should be high traffic generators.
To increase the ranking potential of your category pages, try to focus your link-building campaign on generating links to them.
Optimize product pages
Optimizing product pages means to start with product descriptions. Get into the habit of writing unique descriptions for each product. It can be tempting to copy and paste the description from the manufacturer, but this means placing duplicate content on your site. And that’s SEO suicide.
Always include user-generated content on the product pages, including social media mentions and reviews. This will provide social signals, as well as helping to increase conversions and bring further unique content to the page.
Avoid duplicate content
Duplicate content can seriously be an enemy when it comes to ecommerce website. Ecommerce websites particularly meet this issue because they deal with a lot of product descriptions. And these descriptions are often given by a seller – seller which can distributes those products to different websites. It results that ecommerce websites display product descriptions that appear on many different websites. Also, filter and category options can lead to duplicate content issues because those filters create different URLs with the same content. To know how to fix these issues you can refer to our article on the subject.
Maintain a strategic distance from copy content
Duplicate content can genuinely be a foe with regards to online business websites. Ecommerce websites especially meet this issue since they manage a lot of product descriptions. It results that your ecommerce websites display product that show up on a wide range of websites.
Write compelling product descriptions
Like convincing features, catchy product descriptions greatly affect your conversion rate. That’s why you should avoid using the manufacturer’s product descriptions. Keep them unique and appealing with relevant keywords to make them more Google friendly.
SEO is a slow process thus, it’ll take time to see results. However, for good SEO practice hire an SEO company, it’s worth the wait.