Tips for effective content marketing
Blogs for the website need not to be promoted through paid advertisements. There are other ways for blog promotion.
SEO and social media marketing.
Do you invest valuable energy writing quality content for your blog? Do you receive rewards from your content marketing? If not, your content marketing is not done effectively!
Here are some tips to promote your content effectively on social media.
#1 Grow your social media profile
First of all you need to create your social media profiles for different platforms. Firstly only stick to 2-3 platforms so that you can invest proper time and get better results.
When you’ve set up your preferred social media profile, you need to be very active on your profile and need to engage with your audience on a daily basis.
The more you engage in, it will be easier to develop your profile and get more followers, more clicks, and more traffic.
You should not only share your content but also some thoughts from leaders. this will help you in building authority and credibility on social media which will help you in long term results.
#2 Use hashtags and visual content for sharing
As you begin sharing your blog entries on your social media among your audience, you can’t simply write a short headline to the post, along with the link. This won’t draw in much attention regarding it, which implies there will be little traffic in return.
Use hashtags in order to get your posts noticeable (this is especially helpful for Twitter, as Facebook clients are not as excited about hashtags). For twitter also use only 1-2 hashtags per tweet which are related to your blog and also used actively by others.
Also use some kind of visual content with you post as people get attracted to visual content fast.
The mostly used social media platforms where doing marketing will help you to reach to a wider audience are:
Now lets understand why, when and how to schedule your facebook posts
1: Why to schedule Facebook posts?
Scheduling posts of your blog on your profile and pages, and in groups helps you to share the content timely so that if you aren’t able to post on any day and you have scheduled your posts then it wont get missed.
2: When to schedule Facebook posts?
According to studies, here are the best times to post to Facebook:
Thursdays and Fridays from 1 p.m. to 3 p.m. are the best times to post on Facebook [Hubspot]
Thursday at 8 p.m. [TrackMaven]
1–4 p.m. late into the week and on weekends [CoSchedule]
Early afternoon during the week and Saturdays [Buffer]
Off-peak times are best [Buzzsumo]
3 How to plan Facebook posts?
You can posts facebook posts inside the scope of 10,000 characters, but just initial 480 characters are visible in the timeline. Thus, to attract the audience the message of your post should be kept in first 480 characters.
Connecting post in LinkedIn
Why to schedule linkedin posts?
It is the most ideal approach to share your blog that inspires a wide range of audience which will increase your reach among people.
2: When to schedule linkedin posts?
Aim to post toward the middle of the week, between Tuesday-Thursday.
When aiming for a high click through rate, post on these days during times that correspond with the morning and evening commute — roughly 7:30-8:30 a.m. and 5-6 p.m. — as well as the lunch hour, around 12 p.m.
Some have also seen a positive performance on Tuesdays, between 10–11 a.m. (Source: Hubspot)
3 How to plan linkedin posts?
Ensure the titles to be under 70 characters
In order to get more engagement, link images and videos with your blog posts so that it excites the reader to look at your post
Sharing through SlideShares makes you to connect with the professional users.
The content of the post should be around 600 characters. After 150 words characters will be curtailed and readers need to click on see more in order to see the entire post.
Tweeting through twitter
1. How to plan twitter posts?
Using hashtags and @handles (For Example @iNFOTYKE) in your tweet helps you in drawing more attention of your audience. The tweets are limited to 240 characters but its is always advised to keep your tweet as short as possible with a valuable message. You can use more and more images.
Include more and more images in your tweet so that you can get more engagements.
Ask people for retweets which will help you in gaining engagements.
When to schedule twitter posts?
Good times to tweet average around 12–3 p.m., with an apex at 5 p.m. — which makes sense, given that it correlates with the evening commute.
Weekdays tend to show a stronger performance, though some niches might have more active audiences on the weekend.
If your goal is to maximize retweets and click throughs, aim for noon, 3 p.m., or 5–6 p.m. (Source: Hubspot)
One of the best way to increase the reach of your blogs is to hire a social media marketing company which can actually help you to get worth out of your content.