Top Level Domain (TLD), is the bit that comes at the end of a web address. For example in the URL of your website yourwebsitename.com, “.com” is the TLD. “.com”, “.in”, “.org”, “.net” are some of the common TLDs but there are hundreds more available.
Your Domain name has a huge effect everywhere throughout the internet from search to social media results, to referring links, to type-in traffic, brandability, and offline advertising. Your domain name also has a huge impact on your brand which you can’t ignore.
Decide the Purpose of your website
Prior to choosing a TLD for your website, it is essential to think about the purpose of your website. Whether it’s a business website, marketing website or blogging you should choose your TLD accordingly like for organizations “.org”, commercial “.com” etc.
How and when to use an alternative TLD
Although “.com” extension is the most popular, but also other extensions can be possibly used to run a successful online business using any TLD. There are various other different domain extensions available. Now let’s consider the popular ones according to the different industry.
“.com”, “.net”, “.org” and a handful of others are the most common TLDs. Other TLDs like “.club” “.biz”, and “.mobi” are used by specific industries. These TLDs are fine but what if you have your own personal website? New TLDs, such as the .me and .name extensions, have taken off for biographical websites and blogs.
“.com” always works
You will have many different options of domain extension (TLD) when it comes on choosing your domain extension. But it’s always a good idea to go with “.com” domain. The “.com” domain is the most widely and most popular used domain and also all users generally have a habit of typing a .com domain. So you can also use this as your advantage in building a higher quality brand by choosing “.com”
Target your Local Audience
If you want your website to attract local visitors that are geographically located in your area around the world, then you should consider the benefits of country code TLDs, which will allow you to target your audience in a better way and therefore improve your business outreach.
There are many country code TLDs so you will not have any problem in finding your one. For example “.us” for the United States, “.co.uk” for the United Kingdom, “.ca” for Canada. Also, your country code TLD cost approximately the same as that of “.com”.
Don’t Forget About SEO
Don’t think that it’s too early to think about appearing in search engine results. While choosing your domain it’s very important that you choose it while keeping SEO in mind. If you consider SEO from an early stage while creating your domain name then only you will be able to rank well later.
Various information will tell you to choose a “.com” domain because it has the best chance of ranking high, but this is the only case because it is popular. But this doesn’t mean that other TLDs can’t rank. Every TLD can rank higher if correct SEO services are adopted.
Choose a new TLD carefully
There are various new TLDs but you need to choose among them carefully. You should be very clear about your business goal and what your website content is about, as for normal people it’s fine but you should also keep in mind of the visitors with technical knowledge. Who understands the technical concepts.
Also, a new TLD might be okay for some, but it might seem to alienate to and they might seem it as very weird and unprofessional. It’s very important to choose your TLD correctly because the right choice can help you to stand out by being unique without putting people off.
Check for Spam
While the new TLDs can help you in ranking higher in search engines and increase your brand reputation, but if they look spammy then you will have an adverse effect. If the TLD is seen by the search engine as a spam factor, then they won’t rank them.
Before choosing any TLD check if the TLD is appearing on email block lists. If any such thing occurs then we would recommend avoiding such TLD as if will look like spam and will create a negative effect only.
So if you were having a problem in choosing your TLD hope this post will help you. You can also get a suggestion for your domain name from iNFOTYKE domain suggestion tool. Once you have a basic idea of what kind of domain name you want, have a play around with the TLDs available.