Do’s and don’ts for an effective web design

December 11, 2018

Written by: iNFOTYKE

Your website is the first impression of your business and investment in a well-designed website will definitely help you in generating revenue for your business. When it comes to building a website there are various “do’s and don’ts” which you need to keep in mind. For a web designer making the designs useful and enjoyable is on top priority. So here are some of the “do’s and don’ts” while designing a website.


1. Provide users the same experience for all different devices

Visitors coming to your website can visit it through different devices. It can be either through their desktop or laptop, smartphone (Android or IOS), tablet etc. So you must ensure that no matter how visitors visit your website they should have the same experience regardless of the device they are using.

2. Do optimize for search

Always optimize your website for search engines as the websites that don’t rank well on the search engine has a very less chance to get visitors. While creating a website make sure to follow the recent SEO guidelines. Make your page titles, meta descriptions, and content is SEO friendly in order to rank your website higher.

3. Create a focal point while designing layout

Always focus on the main motive of the website. Just make your visitors easily find the purpose of your website. For example, if it is an e-commerce website then your main focus should be to send your customers to buy products. Always focus your website purpose on the homepage.

4. Use colors that reflect our brand

Do not choose colors that are of your choice. The colors you choose should reflect your brand and also should be attractive to attract your viewers.

5. Make your page easily scannable

When visitors reach your website they only spend 5-7 minutes to figure out what your website is about. So properly explain about your brand. Be short and try to showcase all your possible services. Use proper headings, proper colors and proper images which tells all about your business.

6. Set up proper navigation

Always use proper navigation for your website. Like if you are having a signup form in the footer and your footer is black, then make your sign-up button some other color which gets focused. Always organize your content in proper layout making it easy for the users to search it.

7. Do select the right font sizes

Font size are very important in website design. Your font size should be neither too big nor too small. For example, titles, taglines should be of bigger font and body text should be normal.

8. Do make it visually attractive

Always use attractive images which are high in resolution related to your business. Images are the most important part as it only makes your website look visually attractive which will make your visitors to stay on your website for a longer time.


Make your website load faster

The visitors coming to your website will have very less patience. If visitors have to wait long for your website to load then they will become frustrated and definitely leave the website. The loading time should not exceed more than 10 seconds.

Don’t create a cluttered layout

There are websites that contain various boxes arranged haphazardly. Visitors would not like to spend time on that website as they do not know where to direct their attention which will visually confuse them. So always go for a well-organized layout.

Don’t use many different colors

Using too many colors will make your website design clash. Colors have a strong psychological impact, and they will affect a viewer’s opinion of your brand. If you’re unsure how many colors to use, you can choose not more than three colors.

Don’t use long paragraphs

If you are having long content then create a spacious design which the content into readable form. Remember, do not use extra spaces. You can add images to make your content look more attractive.

Don’t use too many fonts

Using too many fonts can make your website sound unprofessional. So avoid using too many fonts. Like color scheme, you can use a maximum of three fonts in your website one for main headings, another for sub-headings, and the third for the body text.

Don’t use Auto-play videos with sound

Auto-play videos, music or sounds in the background of irritating users. These elements should be used sparingly and only when appropriate and expected.

Don’t forget to test

Once you’re done designing the site, test it to make sure everything is working correctly. Use multiple devices to navigate your website and see if it’s doing what it’s supposed to do. A user’s experience can vary depending on device type, internet browser, and location. Try to recreate different scenarios so you can catch any bugs or performance issues before they do.

So here are some of the dos and dont’s your website should follow. Use these points to get the best website designed and developed by the right web design and development company.

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