Nowadays more than half of the world’s population uses mobile not just for calling or sending text messages, but for internet surfing also. Also shopping and making purchases are mostly done through mobile phones. So here arises the need to optimize your website for mobile users also, and in case your website is an ecommerce website it is highly recommended to be optimized for mobile users so you don’t lose your sales and potential customers.
According to Google’s algorithm “Mobilegeddon” any website that lacked mobile-friendly pages will be punished by decreasing the website ranking in mobile search results which leads to greatest need for a responsive website.
But it’s not that easy to create, as mobile phones and tablets come in various different sizes and resolutions, so there’s no one format that will display perfectly on every device.
So here are some tips on making your website easily accessible on mobile devices.
#Tip 1: Don’t make a separate mobile-friendly website
This is the biggest mistake the developers do. Google does not like duplicate content, and creating another website with the same content and features would definitely not rank well in google search results. Also for mobile website you need to change various features of your desktop website which is not a easy task.
#Tip 2: Make a Responsive Website .
A responsive website is the one which includes all the same content on every device you access, but the way it is displayed on different screen size changes. This is the best way of mobile friendly website because the mobile visitors can also access the same content as other device visitors do. Also it is good for SEO.
But building a responsive website is not very easy. You will need to hire a professional web development company that does it for you.
#Tip 3: Use Media Queries
Media Queries is a CSS technique that allows you ask the size of your device and then directs browser to display things following the set of CSS you set. Make sure to use media query for all the devices, not just for 2 or 3 most popular.
#Tip 4: Easier access to information
Nowadays people do not spend much time on reading the website content, they only want to find the information they need as fast and easy as possible. So the information that people on mobile devices are most likely to be looking for when they head to your website should be present on homepage.
Also consider the FAQs people most often look for when they visit your website. It might not make sense to put all the answers front and center on your mobile homepage, but you should make them easy to find and navigate to on a mobile device.
#Tip 5: Plan each page for optimal load speeds.
Since people do not have much patience nowadays so It’s a very bad idea to make visitors and customers of your site wait too long for pages to load in their browser. Use any tool to make sure that loading speed of your website is as fast as it could be which will help in increasing website traffic
#Tip 6: Make Your Button Sizes Large Enough to Work on Mobile.
It’s very simple to click a button on desktop with a mouse but to click on small screen with finger is difficult. So make sure the size of button is big enough to be clicked with finger on touch screen devices. Also avoid placing multiple buttons close to each other as while pressing one button the next one can be pressed which would be very annoying for users.
#Tip 7: Use Large Font Sizes.
Using small font size on smaller screen would be very difficult. So it is advised to use large font size, but always test if its looking good according to design.
It’s also best to stick with standard fonts. Any font your visitor’s browser might need to download will slow down how long it takes your website to load, which is bad news on mobile.
Finally, we have one more design tip to share with you. Since desktop screen is horizontal and wide so there is no problem in adjusting the content. On the other hand mobile screens are vertical and narrow so the width of your content is an important consideration.
Whether you’re creating drop-down menus, adding pictures, or playing a video, always remember the direction of the device and how people will view the content.
For all the things you should hire some professionals to fix your website to make it mobile-friendly. This might require some investment, but with the increasing amount of mobile users and Google’s updated algorithm, you could say that it’s a calculated and worthy investment to make.