From Bland to Brand: Build Websites that Impress, Engage, and Sell

December 31, 2020

Written by: iNFOTYKE

From Bland to Brand: Build Websites that Impress, Engage, and Sell: While designing a classy website there are many things that designers need to take care of such as layout of website, content, fonts, colors, images etc. website design is very important as it helps in traffic conversion.

As your website is the face of your business because most of the clients visit websites before visiting you personally and it creates a bad impression on them if the website is not good. Lacking in any aspect could end up demolishing your brand impression.

Trying different strategies in conversion boosting is waste if the design of your website is not good. Website design doesn’t necessarily mean the look and feel of the website but also how the website functions.

Even if a website is simple but has exceptional usability and well-structured typically then it performs amazingly good on Google. User views of such websites are also higher than those with poor user experience. The performance entirely depends on the effectiveness of the website.

Clear purpose of the website

Always be clear with the website requirements and the purpose for which the website is designed. Also make sure your website fulfills all the needs of the user. Your website purpose can be as simple as an ecommerce business, a blogging website, or providing tutorials. You should have a clear idea on what your visitors are looking for – entertainment, interaction, or information. This purpose should flow across all pages of your site, fulfilling the specific requirements of your website users.

Communicating with your visitors

Although you have set a purpose for your website, how do you convey the purpose? Content on your website is the proper communication channel. The information or content on your website should be very clear and easy to understand by your visitors. organize the information on top into headlines and subhead and then break long and complex sentences into bullet points and remove all clutter.

From Bland to Brand: Build Websites that Impress, Engage, and Sell


Nowadays more than 90% of the present online population is using smartphones to access information online. If you are having a responsive website then this is going to create a very strong first impression on your visitors. You would definitely not want your site to be a desktop-optimized design that either cuts out or is too minute to be readable on mobile devices. One can also get started with Accelerated Mobile Pages to engage and impress the mobile visitors.

Design Consistency

Design consistency matters a lot in website design. Always pay attention to design elements in each and every page of your website. your fonts, sizes, headings, sub-headings, and button styles must be the same throughout the website. Plan everything in advance. Finalize the fonts and the right colors for your texts, buttons, etc, and stick to them throughout the development. CSS (Cascading Style Sheets) would come in handy to keep the complete information about design styles and elements.

Content is the main reason why people visit websites. Web designers should strive to provide useful content for their visitors.

Good Web Design

Always Ensure you are using relevant content which showcases your business and user needs. Every piece of information should be valuable for people who visit your website. Identify what content you have and prioritize it according to the value it provides to your users. The website content should be in a very easy language. Do not pick hard works which are not understandable by the users. It is recommended to write the content which is easily understandable to every level of readers.


Effective navigation is an essential part of good web experience. No matter how beautiful your website is, when users are unable to navigate it, they leave it.

Do not hide navigation. Hidden navigation effect website usability. Users are more likely to abandon your website if they have to search for navigation.

Put the menu in places where visitors expect to find it. Typically, it’s at the top of the screen or sidebar.

Use clear labels for navigation options. Labels should be descriptive—they should tell visitors what they will see when they click on them.

When visitors scroll down to the bottom of the page they expect to find navigation options so put navigation options to the footer of the page.

Use Whitespace Wisely

There are many designers seeking to fill in each and every space available on the page. This creates a cluster and even distracts the visitors from the normal path guiding them towards the CTA. In such a case a perfect blend of white space would offer breathing space to the visitors and help them scan and concentrate more on the main component.

Website designing is one of the most basic yet the most crucial tasks for establishing, promoting, and growing any online business. The developers, creating a website, should keep these basic design principles in mind to ensure that their development process does not hinder the elements, processes, and techniques undertaken by the designing team.

After your website is ready Get some real-time users to test your design. Take their feedback and capture their actions.

There may be a lot of things that you have missed out. There can be a possibility that your design appeals to you, but not necessarily to your users. But, when you have got real-time users to test it, you know how well it will work with others. Follow these simple steps and you will create a great website design just like us.

Are you looking for some help with website designing? At iNFOTYKE, we can help you. We offer all kinds of website designing and development services.

From Bland to Brand: Build Websites that Impress, Engage, and Sell

We’re Waiting To Help You

Get in touch with us today and let’s start transforming your business from the ground up.

Go to Top