People start businesses for many reasons. It might be to improve their quality of life, have more freedom, work for themselves, make more money, or something else.
But, for some people, starting a business is about creating a positive change in the world. This is known as “social entrepreneurship” and is something that’s gaining popularity.
As more conversations about sustainability and social problems take place, more people than ever are looking for ways to solve problems by starting enterprises with a bigger purpose.
What is a social enterprise?
Social enterprises share many characteristics with traditional businesses. However, there is a crucial difference: success isn’t just about profits.
Social enterprises typically use the following measures of success:
- Having a positive impact on other people, such as improving lives, helping communities, or trying to implement social changes.
- Having a positive impact on the environment, such as contributing to more sustainable ways of doing things or reducing the carbon footprint of the business.
- Making a profit. Like other businesses, social enterprises still need to make a profit to be credible. They also need to pay workers, sustain the business, and grow larger.
Top tools for growing a social enterprise
As previously mentioned, like other businesses, social enterprises still need to worry about the financial and operational factors involved to make the venture a success.
If you run a social enterprise or plan to in the future, one way to efficiency and save money while growing your business is by using free online tools.
Here are some of the best tools available to achieve this:
Effective communication is central to all businesses. For anyone running a social enterprise, making sure team members can communicate easily will make a big difference.
Using a tool like Slack can make this happen. This tool makes communication easier and allows you to organize messages by project or team.
Struggling to stay on top of all your documents and resources? Google Drive is one of the most popular storage systems with loads of features to help you stay organized.
You can manage files, photos, videos, spreadsheets, and more. You can also share documents with relevant team members for more efficient collaboration.
Email marketing is a super-effective way to reach more customers. And, a tool like Mailchimp is great for automating your email marketing processes and getting your message out there.
For social entrepreneurs with up to 2000 subscribers, the services are free. Plus, it’s very easy to use and offers an array of features to build a customer base.
Sumo is an email capture tool that’s brilliant for growing your email list and building more web traffic. Even with the free version, it offers really helpful automation features.
You can create automated message sequences, add share buttons to your blog posts easily, and create rollover images and social icons to easily share your products or services.
If you promote your business at events or conferences, it’s vital to be professional and to always carry business cards with your contact information.
You can make some business cards easily online using a tool such as BusinessCards. It’s free to use and you can print out as many cards as you need to.
Video content is proven to boost engagement. People tend to respond better to videos, as they’re more personal and it’s easier to promote your social message.
Lumen5 is a video creation platform that’s designed for businesses. You can use it to create engaging video content for social media posts, stories, ads, and more.
Understanding SEO is crucial to significantly increase your traffic and brand awareness. iNFOTYKE provides More than 50 SEO Tools to keep track of your SEO issues and help to improve the visibility of a website in search engines. SEO tools help you to complete a set of tasks as fast as possible and with as close to perfection as you can get.
Websites with images get more engagement. iNFOTYKE provides you with a Free Online Image Editor that lets you edit images ONLINE. The Online Image Editor is created in such a way that it is always accessible without having to install any extra software.
Ranging from social media designs including Facebook covers, posters, photo cards, YouTube banner ads, and much, much more! You can easily create all kinds of designs in just a few clicks!
Barcodes help in the quick identification of products. This free tool can be used to generate individual barcodes to include inline PNG or JPEG images directly into your documents.
Create presentations and document outlines with mind maps, and publish your ideas online and on social networks. Create unlimited mind maps for free, and store them in the cloud. Your mind maps are available everywhere, instantly, from any device.
There are times when you want to share some secret passwords or secure documents. iNFOTYKE has brought you a free tool with which you can share your notes securely. This tool also helps you in putting an expiry date to the document and your notes will expire after the given date.