Nowadays people love to shop online and this has also become a trend. Shopping on mobile has become common so this complicates the process for business owners to always keep up with the latest e-commerce developments which help to grow their business.

There are many features your e-commerce website should have, for which you need to choose a right platform that not only helps to develop an e-commerce website with latest features but also ensures that you can scale your business online.

Lightspeed Web development

As we know that shopping online is a trend now, whether clothes, household items, furniture, electrical appliances etc. software with an SEO-optimized back-end, mobile responsiveness, and beautiful designs. Lightspeed POS is the best platform for retailers who have their online store because it provides a platform which helps in management between both.  Lightspeed Web development for e-commerce is an integrated platform that helps you in Design, Marketing & SEO, Inventory management, Orders, Reporting. Lightspeed e-commerce provides you various best themes for your website and also allows you with all the insights to help you create correct choices which will help in building an e-commerce website which brings in more customer.

Best practices for improving your e-commerce website and taking your business to a new level

How to increase the usability of your online e-commerce website

• Use best and high-quality images for your product: There are many online stores struggling for sales due to bad product images. Photos provide a great impact on your website and providing high-quality images will help your customers to provide a realistic view of your product and customer will be able to know how the actual product would look like. You really do not need to hire an expensive photographer, but you need to click the right photos of your products. Your photos should be able to provide every detail of your product so that it provides customer satisfaction.

• Categorize your products: Providing your products and services in different categories can be quite helpful for your website and also for the customers searching for product online. For example, if you have a clothing e-commerce store then you have to group shoes and sandals in one group, jeggings, and jeans in one group etc. Make sure all the relevant information about your products and services is eye-level in every category and that you’re never making your customers search for the information they need to make an informed decision about your product.

How to increase the visibility of your website

• Make your website Optimized for search engines: In order to increase the visibility of your website, you need to focus on Search Engine Optimization (SEO). SEO helps in bringing more traffic to your website as with the help of SEO your website will rank on the top of Search engine Search Results. For proper SEO you need to focus on targeted keywords, constantly creating a blog for your website, providing a good description of all your products etc. For example, if you sell shoes then your motto should be to rank for keywords related to shoes in google results. For this, you can do a bit of research on How to do SEO or you can hire an SEO services company.

• Use Google Adwords: Google Adwords/PPC is similar to search engine optimization except it is paid ads in the search engines as opposed to organic listings. Google Adwords is present at the top of the search results for different groups of keywords that advertisers specify at the beginning of a campaign. Google Adwords can return results in the short term since they are paid for. When spending on PPC your ads turn on immediately, but they turn off just as quickly when the campaign is complete, losing all your company’s rankings for particular keywords that were paid for through PPC. Decide how to properly balance your SEO and PPC activities to get the most visibility and best value for your efforts.

• Use social media marketing to advertise your products: Digital media marketing is clearly a powerful method to target a group of people by sharing quality content and images. Utilize major social media channels like LinkedIn, Twitter, and Facebook to advance your content, product, and services every day on each channel.  Utilize internet-based life to offer help to your clients and tune in to what they need to state. Use social media to offer support to your customers and listen to what they have to say. It is not enough to share your content, but also interact with the content your audience is sharing about you.

These are some of the best practices that will help you in increasing your sale on an E-commerce website. Also lightspeed POS provides the best e-commerce themes that will automatically help in increasing your sales and bring in more traffic to your online store.

iNFOTYKE provides the best web development services in Delhi-Gurgaon and is the only Silver partner with Lightspeed POS from India.  For services related to Lightspeed POS contact Us.